Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from prathiksham.com (the “Site”).
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
1. Web browser details
2. IP address
3. Time zone
4. Cookies installed on your device
Additionally, as you browse the Site, we collect information about:
1. The individual web pages or products you view
2. Websites or search terms that referred you to the Site
3. How you interact with the Site
We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies:
1. Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
2. Log Files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
3. Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Order Information
When you make or attempt to make a purchase through the Site, we collect certain information from you, including:
1. Name
2. Billing address
3. Shipping address
4. Payment information (including credit card numbers and other payment types accepted)
5. Email address
6. Phone number
We refer to this information as “Order Information”.
Personal Information
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
1. Communicate with you
2. Screen our orders for potential risk or fraud
3. Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us
We use the Device Information that we collect to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. We also use Google Analytics to understand how our customers use the Site.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
